SEO Keyword Placement – As Important As The Words Themselves
When writing content for a website, making it SEO compliant does not simply rely on having the right keywords in large enough volumes on the page. Although a good keyword volume will certainly help you – it certainly will not hurt – there is more that you can do to send your page ranking higher. In many cases, it can be something as simple as where you put your keywords that propels you from page two of the results up to page one. Bear in mind that no-one knows search logarithms like the search engine creators, so following some advice that comes from them will always help.
For one thing, the placement of keywords in what you consider your “title” section will be relevant. If you are running a blog like this one, using your keyword in your title is not essential, and for the ease of natural reading it should probably not be something you do every time – too much repetition is jarring for the reader, because after a while all they can think of is you keyword. However, regular use of keywords in titles will pay off – Google weights what is in the title more heavily than what is in the text.
Additionally, and in a way connected to this, the placement of keywords in links will also help you. Most blogging platforms immediately turn the titles into links. In addition, rather than leaving a link in its “naked” form – for example www.thisisalink.com/link – you should seek to make it a titled hyperlink with the text including your keyword. This, too, is weighted more heavily than an isolated keyword reference.